Introduction
“The Martha White Song,” also known as “The Martha White Theme,” is a cherished piece in bluegrass music, deeply intertwined with the genre’s history and its association with the Martha White brand. The song’s origins date back to 1953 when bluegrass legends Lester Flatt and Earl Scruggs began performing it during their live shows, radio, and television appearances. This catchy jingle, with its opening line “Now you bake right…”, became synonymous with the duo and played a significant role in popularizing both the song and the Martha White brand.
Martha White’s relationship with bluegrass music commenced in 1948 when the company started sponsoring the Grand Ole Opry, a partnership that continues to this day. This sponsorship not only elevated the brand’s recognition but also cemented its place in the bluegrass community. Over the years, various artists have performed “The Martha White Song,” making it a staple in the genre. Notably, the band Hot Rize adopted their name from the “secret ingredient” in Martha White’s self-rising flour and included the song in their performances during the 1980s.
Rhonda Vincent, hailed as the “New Queen of Bluegrass,” has been instrumental in keeping this tradition alive. She regularly performs “The Martha White Song” on stage and has maintained a close association with the brand. Martha White sponsors her tour bus, The Bluegrass Express, and Vincent often offers free samples of their products at her shows.
Her rendition of the song is featured as the closing track on her acclaimed 2001 album, “The Storm Still Rages,” further showcasing her dedication to honoring bluegrass traditions.
The enduring popularity of “The Martha White Song” underscores the deep-rooted connection between bluegrass music and the Martha White brand. Through decades of performances by various artists, the song has become a beloved anthem within the bluegrass community, celebrating a unique blend of music and tradition.
Video
Views: 162