Introduction
“The Martha White Theme,” performed by Rhonda Vincent, is a lively bluegrass song that pays homage to the longstanding relationship between the Martha White Milling Company and bluegrass music. Featured on Vincent’s 2003 album One Step Ahead, the track celebrates the company’s enduring support of the genre.Oldies But Goodies
Martha White, established in 1899, has been a prominent brand in the American South, known for its flour and baking products. In 1948, the company began sponsoring the Grand Ole Opry, a partnership that continues to this day. This sponsorship led to the creation of the Martha White jingle, first introduced by Flatt & Scruggs in 1953, which became a signature tune at Opry performances. WikipediaOldies But Goodies+2Bluegrass Today+2Wikipedia+2Bluegrass Today+2Oldies But Goodies+2Wikipedia+2
Rhonda Vincent, often referred to as the “Queen of Bluegrass,” grew up in Missouri listening to the Martha White show on the Grand Ole Opry. She recorded “The Martha White Theme” and wrote to the company, sharing her personal connection to their music. Her rendition brings new life to this classic tune, highlighting both her musical talent and the rich history of the song.Oldies But Goodies+3The Augusta Chronicle+3Bluegrass Today+3Log in or sign up to view
In her performance, Vincent’s clear vocals and dynamic delivery, accompanied by The Rage’s skilled instrumentation, capture the song’s upbeat tempo and catchy melody. This version not only honors the original jingle but also underscores the deep ties between Martha White and the bluegrass community.Oldies But GoodiesLog in or sign up to view
For a visual experience of this lively tribute, you can watch Rhonda Vincent’s performance of “The Martha White Theme” below:
Video
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